Projects

At the forefront of B2B e-commerce in Switzerland

In collaboration with Arcmedia, the BRW webshop was transformed through customised B2B functionalities and the integration of various ERP systems.

Excellence in B2B e-commerce

When redesigning digital landscapes, it is important not only to create innovative solutions, but also to seamlessly connect complex systems. Arcmedia was able to master precisely this challenge for Brütsch/Rüegger Tools (BRW). In an ambitious project, BRW's web shop was not only completely relaunched, but also connected to a variety of data sources and ERP systems. This integration included product data management (PIM) and, due to our customer's international focus, various international ERP systems. A key to the success of the project was the seamless data integration, which was specially optimised for subsequent processing in BRW's own state-of-the-art logistics centre. This strategic move enabled BRW to optimise its digital operations and open a new chapter in its international market positioning.

BRW Produktübersicht Mockup
nutzererlebnis

The user experience

BRW's redesigned web shop takes the B2B user experience to a new level. Tailored to the needs of B2B buyers, the platform integrates customer-specific prices and offers in-depth customisation of the purchasing process. The functions allow flexible handling across different roles and locations, which promotes strong customer loyalty. Another centrepiece of the relaunch is the integration with e-procurement marketplaces, enabling a seamless purchasing experience. By expanding the range with products from different manufacturers, the shop also offers exceptional diversity and uniqueness in its online offering. This comprehensive and flexible offering guarantees a compelling and efficient shopping experience for all B2B customers.
technologie

The technology

Behind the successful relaunch of BRW's web shop is advanced technology that was customised using Arcmedia's specific e-commerce expertise. A central element was the use of an Enterprise Service Bus (ESB). This powerful system enables the efficient and flexible integration of various data sources and ERP systems. Thanks to the ESB, BRW's data can be exchanged seamlessly between the systems, which ensures high operational reliability and scalability of the web shop.
Portrait Davide Cortese

"The brw.ch webshop is the prototype of a 100% B2B-centred e-commerce strategy. We are very proud of the implementation and the collaboration."

Logo von BRW
Davide Cortese, CEO at Arcmedia AG
herausforderung

The challenge

The project faced a number of complex challenges that required both technical expertise and a deep understanding of B2B processes. One of the biggest challenges was integrating an extensive range of products from different manufacturers into the BRW webshop, where product information had to be updated accurately and in real time. In addition, the connections to various data sources and ERP systems via an enterprise service bus required significant technical skills to ensure security, stability and international compatibility.
highlight

The success

The outstanding highlight of this project is undoubtedly the successful positioning of BRW's webshop as one of the leading B2B webshops in Switzerland. This success was achieved through a combination of technical excellence and in-depth customisation to the specific requirements of the B2B market. The holistic optimisation of the B2B webshop was crucial to meeting customer needs and ensuring a personalised and efficient shopping experience.
BRW Produktübersicht Mockup
Mockup BRW-Startseite
Mockup BRW Suchresultate

Services

Visit brw.ch

We supported our customer in this project with these services 

BRW Checkout Mockup

More than just tools

As an internationally active trading and service company, Brütsch/Rüegger Tools has been serving industrial customers since 1877 with a comprehensive full range of more than 300,000 tools and technical components in stock from over 1,000 brands and 2,200 suppliers. BRW is also a pioneer in the digitalisation of procurement processes and also develops a wide range of consulting services ranging from lean management to Industry 4.0, ensuring optimised procurement processes and service.

Our services

Ein Entwickler arbeitet konzentriert an Webprojekten.

Digital Analytics

We measure and monitor your digital solution to enable you to take data-driven decisions.
Zwei Projektleiter im Gespräch.

Project Management

Arcmedia is single point of contact for planning, implementation and monitoring of your digital solution.
Eine Projektleiterin präsentiert die neusten Erkenntnisse.

Digital Marketing

Together, we will give your company visibility in the digital world. We are experts in marketing automation, SEO and SEA.
arcmedia wartung support luzern

Operation & Support

At Arcmedia, a project doesn’t end with go-live. We continue to provide advice and support so your digital solution stays secure and up-to-date.
Frau mit blonden Haaren steht vor einem White Board.

User Experience Design

A holistic view of the user enables us to design your digital solution so that the customer enjoys using it.
arcmedia user interface design luzern

User Interface Design

Our design team will help you give your customers a real feel for your products and services. We bring emotional charge to your digital solution.
Omnichannel Integration Arcmedia

Omnichannel Integration

We will integrate all of your systems seamlessly and securely to enable efficient, high-quality data exchange.
Das Projektteam ist im ständigen Austausch.

Digital Strategies and Consulting

Do you need help developing your business model to access the benefits that digital transformation can bring?