Many years of collaboration
As the successful inventor of the renowned STUcard, Jaywalker sets high quality standards for its digital solutions. In a long-standing partnership, we not only developed a comprehensive and extremely complex partner management solution, but also integrated an email marketing strategy to promote dialogue with thousands of STUcard users. Our support ranges from process optimisation and CRM to comprehensive digital marketing strategies. The result is a customised solution with numerous outstanding features. Starting with a powerful backend that offers interfaces to the Swiss cantonal banks, through an extension that optimises partner management, to popular functions such as competitions on the STUcard platform. The newsletter, which is sent out regularly, always generates enthusiasm among users. Overall, this is a comprehensive, far-reaching and innovative project that is characterised by continuous further development.
The user experience
The technology
"In Arcmedia, we have found a partner who has actively supported us in the development of solutions for the sophisticated STUcard partner management and the extensive newsletter. Our long-standing collaboration is characterised by trust and consistency. The quality and results we have achieved together meet our high standards. We greatly appreciate the collaboration."
The challenge
The success
Services
We supported our customer in this project with these services
STUcard: Jaywalker's marketing masterpiece
Jaywalker was founded in May 2005 by five dedicated students and has since taken on a leading role in Swiss student and youth marketing. The company has specialised in particular in launching and managing the STUcard, which they developed and which originated in the Lucerne market. Jaywalker has been a partner of various Swiss cantonal banks since 2007 and coordinates all student and youth marketing for the popular benefit card.
