Innovative e-commerce solution: the relaunch of the Selecta web shop

Selecta's user experience sets standards in e-procurement for B2B customers. The online shop is seamlessly integrated into the customer's purchasing process and offers a direct connection to customers' internal company shops and ERP-based marketplaces through the integration of Punchout Catalogue functionalities. This technological fine-tuning allows the shop to be tailored precisely to the needs of buyers. A key aspect of this is the use of customer-specific prices, which promote strong and sustainable customer loyalty. This sophisticated system not only makes the purchasing process more efficient, but also more customer-friendly and customisable.

The technological basis of Selecta's new web shop is a combination of the powerful Magento e-commerce system and the flexible Symfony framework. Magento offers a robust platform for extensive e-commerce functionalities and excellent scalability, making it ideal for complex B2B requirements. Symfony, known for its modular structure, ideally complements Magento by facilitating the development of customised functions and extensions. This technical symbiosis enables a high degree of customisability and maintainability of the system, resulting in a fast implementation of new features and reliable performance.