Personas

Identify archetypal users of your website.

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What are personas?

Personas are descriptions of representative members of your target group which include information about personal attributes, lifestyle, socio-demographic characteristics and needs. Personas are the starting point for devising and designing products. They ensure that all members of the project team have a common understanding of and empathy for your users. So when there are decisions to be made, the focus is always on the user. Alongside personas, we can also create empathy maps enabling a deeper holistic understanding of the context of use. Scenarios explain a persona’s activities, wishes and perceptions from their own perspective, and describe how you can achieve your objective with the product in future.

How are personas created?

Qualitative research methods

We use qualitative research methods such as contextual interviews with your target audience as the basis for personas.

Creation of the personas

We use the data we have collected to develop personas which are representative of your target audience and their requirements.

Presentation of the personas

To enable a shared understanding of the context of use, we present the personas to your project team.

Benefits of personas

Put the focus on your users

Make sure your focus is always on your customer base and target audience.

Understand needs and requirements

Use personas to understand the needs and requirements of your users.

Cross-team understanding

Personas give everyone a feel for your target audience. The whole team knows where the project is going.

Align your product strategy with your target audience

Align your product strategy with your target audience and achieve your conversion targets.

When are personas useful?

Personas are useful for anyone seeking to design their product around the needs of their users. They can help you understand and take account of the needs and behavioural patterns of potential users.

We are there for you  

Our skilled user experience and UI design team have a thorough knowledge of the various usability testing methodologies and will be happy to answer any questions you may have.  

UX Design Team

What makes Arcmedia special

Personal advice

With our personal, expert advice, your questions and concerns will never go unanswered.

A wealth of experience

We have been at home in the digital world since 1995. Take advantage of our expertise and experience.

Transparent communication

To guaranteeing transparent communication, we work with the established project management tool Jira.

Our values

“Humanity”, “guidance” and “progressiveness” guide us in our daily work. And it is a central goal that every project comes in on time, on budget and on scope.